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The Dash network has funded an embassy for localized outreach to German-speaking countries.

Dubbed the Dash Embassy D-A-CH for its focus on Germany, Austria, and Switzerland, the new project will promote Dash adoption through providing a wealth of educational resources for newcomers to cryptocurrency. This will include PR, merchant outreach resources, speaking engagements at events, webinars, and more. In particular, the embassy will include a merchant support center with a live chat function, as well as a phone option or live shared screen setup support. If necessary, representatives will be available in person.

A hands-on, personal, focused, regional approach to promoting Dash

The embassy will be run by long-time and trusted members of the Dash community: Essra, Simontheravager, Macrochip, Martin, and Thesup. According to marketing and information director Essra, aka Jan Heinrich Meyer, this project will build much-needed information and trust surrounding Dash:

“The biggest need I see is building up trust for Dash in our lazy and skeptical society. After talking a lot about Dash to people that have slightly been in touch with cryptocurrencies and after reading all the articles about cryptocurrencies that have been published in the last months, I think it´s necessary to give people a better education to clean up with all the existing prejudices and give them an institution and faces they can rely on. Additionally we need to increase the awareness for Dash in times when everybody is talking about Bitcoin and get to know the disadvantages of the first mover.”

Embassy model with potential for global replication

One of the inherent challenges facing the adoption of cryptocurrencies around the world is their online and distributed nature. This means that often there is no central source of knowledge, and support in particular, for potential users to reach with questions and concerns. The lack of a physical local office for these purposes can result in a lack of trust, especially among older generations and in countries that have been rife with online scams. Having a local team available to lead regional outreach can help bridge this trust gap.

Meyer sees this as an opportunity to offer a model for local outreach teams around the world to imitate:

“This is what we hope. In German speaking countries we have some of the most regulated and unfriendly markets for cryptocurrencies. So if we can do it here, we can do it everywhere. We will provide all of our materials to people who take the approach serious and want to build up their “own” embassy in their country, but everything stands and falls with the right team. We can´t deliver that.”