Dash Colombia is continuing its adoption push with a new Dash Invites program to engage with local merchants and consumers.

Dash Force News caught up with George Donnelly, Coordinator of Dash Colombia to discuss more of the Dash Invites program and their adoption strategy.

“A Dash Invites event is where we invite people to visit a Dash merchant. At the merchant, I give them a short intro talk about Dash, they install the wallet, they store their recovery phrase on the recovery cards, they give me their email address via a web form and confirm it, they get a small amount of dash and learn how to send and receive dash, then they are encouraged to spend some of the new dash at the merchant.”
George highlighted that they typically last two hours and try to get contact information to followup with consumers and that they focus on local merchants with local consumers in the neighborhood so the strength of the community is enforced and make repetitive Dash use more likely. George contrasted their Dash Invites with the traditional meetup model that will bring together individuals from outside of a neighborhood setting and Dash usage.

George said that they have done at least 15 Dash Invites so far since he typically does 4 per month, but he added that they are seeing such high demand for November that they might try to do 10 in the month. George also added that the events have ranged from a minimum attendance of 15 to a max of 96 individuals with an average of 30-40 people.

Achieving adoption despite skeptics’ concerns

George explained how getting merchants to adopt something new can be difficult, but the promise and delivery of new customers is a highly motivating factor. George also added that he will demonstrate Dash with the merchant so they can fully understand how it works and he can typically tell within a few minutes if the merchant is likely to adopt or if they should just move on. George added an example of how over 2.5 hours, him and two salespeople, visited 35 businesses and only got 3 to accept Dash. However, network effects quickly took over as there are now 15 merchants that accept Dash in that neighborhood. George also added that the hardest part is getting a meeting with the owner, and it is often a waiting game, but it is usually a good sign once they do meet together. They usually lead with the following flyers as a quick intro.

Merchant Flyer – front

Merchant Flyer- back

He also explained how he gets asked by skeptics that it “sounds like a pyramid scheme”, but George quickly explains that “Dash costs nothing to use, there is no investment, it is just a tool of commerce”. His team is also sometimes faced with the question of “who is behind / underwrites this?”

“Dash is decentralized, which is why we can provide the freedom of no one being able to close your account or levy taxes on it or limit what you can spend it on. Dash is protected by cryptography and is honest money, a new economic system that can not be manipulated, unlike the Bank of the Republic which emits new pesos whenever it wants, reducing the value of your money, which is why every year even tho the salario minimo increases, what it buys is less and less.”

George also added that merchants getting new customers, seeing the “500.000 or 1.000.000 COP they didn’t have before” and Dash Colombia offering to buy that Dash back in pesos is what convinces merchants to at least give Dash a try.

Driving Dash adoption through community outreach

Dash is seeing record growth over the past few years with over 3,700 merchants now accepting Dash around the world and more than half of them are located in Venezuela. Dash is able to fund individuals on the ground who better understand the local needs and desires of the people that will be using Dash. There is also Dash Merchant – Venezuela, which has seen massive Dash adoption thanks to its efforts to continuously visit new merchants to gain and maintain adoption. Dash Venezuela and its affiliates have also been responsible for spreading awareness of Dash. Dash is able to fund these groups via the DAO treasury, which separates Dash from other coins that must rely on third party funding, whereas Dash projects can be responsible and incentivized to deliver results that are in the best interests of the Dash network.

 

Correction: It was previously stated that Dash Colombia’s adoption strategy mirrors Dash Merchant – Venezuela’s strategy. This was incorrect as it was brought to the author’s attention that Dash Colombia’s strategy is completely new and different and the article has been update to reflect that.